The matrix also helps companies identify potential growth opportunities and make sound investments in the future.ĭesigned with a layout of 4 squares and two vertical axes - the horizontal axis for the two aspects of market growth and market share, a Boston matrix model will mainly analyze the following strategic business units (SBUs): Star The BCG Matrix has been used since 1968 to help companies better understand their best products and assist businesses in business model analysis.įrom there, you can take advantage of market share growth opportunities and bring competitive advantages to your business. So what is the BCG matrix ? The following article will fully explain the outstanding features and analyze the example of this model in a typical business for you to have a clearer view.īCG matrix stands for Boston Consulting Group matrix - and is also the global management consulting company that founded the BCG matrix, also known as the Boston matrix or growth matrix - market share. For businesses that provide products or services, having the right business strategy is extremely important for the growth and development of the business.īesides the SWOT matrix, the BCG matrix is useful to assist businesses in long-term strategic product planning.
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